HMD introduced Barbie flip phone in partnership with Mattel, bringing a nostalgic yet modern twist to the feature phone market. This playful collaboration blends iconic Barbie aesthetics with practical everyday functionality, making it one of the most eye-catching mobile launches of the year.
- HMD introduced Barbie flip phone globally in partnership with Mattel, available in the UK for 99 GBP and in the US for $129.
- The phone features a foldable design, 2.8-inch internal display, Unisoc T107 chipset, and intentionally limited digital features to support digital well-being.
- Two interchangeable back covers, retro Barbie stickers, and a custom Barbie UI make it a highly personalizable collector's item.
What Makes the HMD Barbie Flip Phone Special?
Available exclusively in pink, the HMD Barbie phone is designed to stand out. Its outer screen doubles as a mirror, letting you check your reflection at a glance. The device ships with two interchangeable back covers — one featuring the iconic Totally Hair Barbie doll design from 1992, and another with a vintage "shooting heart" motif — giving owners the freedom to switch up their style.
The phone also comes with a set of retro Barbie stickers, including stick-on crystals, flowers, flamingos, and rainbows, so you can customize it to your heart's content. A custom user interface rounds out the experience, complete with Barbie wallpapers and app icons designed to promote digital well-being. Notably, the device intentionally limits digital connectivity features, encouraging a more mindful relationship with technology.
Fans of the brand will appreciate the thoughtful nods to Barbie's history throughout the design. For more phones and devices from HMD, explore our full HMD brand coverage.
HMD Barbie Phone Full Specifications
Display, Performance, and Camera
The HMD Barbie phone features a 2.8-inch OVGA internal display and a 1.77-inch external screen that doubles as a mirror. Under the hood, the device is powered by the Unisoc T107 chipset. Camera duties are handled by a VGA rear camera with LED flash — a deliberate choice that keeps the focus on calls, texts, and personal expression over photography.
On the memory front, the phone offers 128 MB of internal storage paired with 64 MB of RAM, and supports microSD cards of up to 32 GB for expanded storage.
Battery, Connectivity, and Build
A 1450 mAh removable battery powers the device, with HMD claiming up to 9 hours of talk time. Connectivity options include Bluetooth 5.0, a 3.5 mm headphone jack, USB Type-C charging, FM radio (wired and wireless), and an MP3 player. Network support covers GSM/GPRS 900/1800, WCDMA, and LTE Cat1.
The phone measures 108.4 × 55.1 × 18.9 mm and weighs 123.5 grams — compact and light enough for everyday carry.
HMD Barbie Phone Price and Availability
The HMD Barbie flip phone is priced at 99 GBP (approximately Rs. 11,000) in the UK and 129 EUR (approximately Rs. 12,000) in Europe. In the United States, it is available for $129 (approximately Rs. 10,800). Pre-orders in the US opened on September 23, with general sales beginning October 1.
Whether you are a Barbie collector, a digital minimalist, or simply someone who loves a unique phone, the HMD Barbie flip phone offers a refreshing alternative to mainstream smartphones.
Frequently Asked Questions
Is the HMD Barbie flip phone a smartphone?
No, the HMD Barbie phone is a feature phone, not a smartphone. It intentionally limits digital connectivity to encourage digital well-being. It supports calls, texts, FM radio, MP3 playback, and Bluetooth, but does not run Android or iOS apps.
Can you replace the back cover on the HMD Barbie phone?
Yes. The HMD Barbie phone comes with two interchangeable back covers — one featuring the classic Totally Hair Barbie design from 1992 and another with a vintage shooting heart pattern — allowing you to switch up the look whenever you like.
How much does the HMD Barbie flip phone cost?
The HMD Barbie flip phone costs 99 GBP in the UK, 129 EUR in Europe, and $129 in the United States. Pre-orders for the US market opened on September 23, with sales starting October 1.
