Indian wearables brand SENS has made a bold statement with a simultaneous multi-product launch — bringing several SENS Made in India smartwatches, TWS earbuds, neckbands, and lifestyle accessories to the Indian market all at once. Every product in this lineup carries the 100% Made in India tag, and sales for the full range begin on 23 September on Amazon.
SENS Made in India Smartwatch Lineup: Edyson 1 and Einstein 1
SENS Edyson 1 Smartwatch
The SENS Edyson 1 is the brand's entry-level smartwatch, priced at Rs 1,699. Despite its affordable price, it packs a feature set that rivals much costlier alternatives. It sports a 1.7-inch HD display inside a premium metal body, and supports Bluetooth calling along with an AI voice assistant. Health tracking is comprehensive — the Edyson 1 monitors blood oxygen (SpO2), heart rate, and even women's menstrual cycles. The watch is rated IP68 for water and dust resistance, making it suitable for everyday wear. Under the hood sits a 220 mAh battery, with SENS claiming up to three days of backup. A bonus strap is also included as part of the launch offer.
| Specification | SENS Edyson 1 | SENS Einstein 1 |
|---|---|---|
| Price | Rs 1,699 | Rs 3,099 |
| Display | 1.7-inch HD | 1.39-inch AMOLED |
| Battery | 220 mAh | 320 mAh |
| Water Resistance | IP68 | Rugged build |
| Calling | Bluetooth calling | Built-in mic and speaker |
| Health Sensors | SpO2, heart rate, period tracker | SpO2 (SpO2 monitor) |
| Special Features | AI voice assistant, launch strap offer | Sports mode, bridge mode, headphone audio |
SENS Einstein 1 Rugged Smartwatch
Priced at Rs 3,099, the SENS Einstein 1 targets users who need a tougher companion. Its rugged build quality and strong form factor set it apart from the Edyson 1. The watch features a 1.39-inch AMOLED display — a step up in display technology — along with a built-in mic and speaker for hands-free calling. It supports SpO2 monitoring, multiple sports modes, and a unique bridge mode. You can also connect headphones to listen to music directly from the watch. The Einstein 1 carries a 320 mAh battery, giving it more endurance than the Edyson 1.
SENS Audio Products: Hendrix 1 Earbuds and MJ2 Neckband
SENS Hendrix 1 TWS Earbuds
The SENS Hendrix 1 earbuds are priced at Rs 1,999 and arrive with a metal body construction that feels premium at this price point. They use a 10mm driver for audio output and deliver a claimed battery life of 30 hours total (earbuds plus case combined). A voice assistant is also supported, making these a capable daily driver for calls and casual listening.
SENS MJ2 Neckband
For fans of the traditional neckband form factor, the SENS MJ2 is priced at Rs 1,199. It is built around three of SENS's proprietary technologies: AFAP (As Fast As Possible) Charge for rapid top-ups, SVVC (Smart Video Voice Connect) for seamless audio-video sync, and IIC (Intelligent Insta Connect) Technology for instant pairing. The MJ2 also features environment noise cancellation (ENC), making it well suited for calls in busy or outdoor environments.
Why SENS's India-First Strategy Matters
The wearables market in India is fiercely competitive, dominated by global names, yet SENS is carving out space by manufacturing entirely within India. The 100% Made in India positioning is not just a marketing angle — it signals investment in domestic production and potentially faster after-sales support for Indian buyers. By launching four distinct products in one go — two smartwatches, one TWS, and one neckband — SENS is clearly aiming to cover multiple price segments simultaneously, from the budget-friendly Rs 1,199 MJ2 neckband all the way up to the Rs 3,099 Einstein 1 rugged smartwatch.
All SENS products are available starting 23 September on Amazon India. For more coverage of Indian wearables brands and the latest gadget launches, explore our brand section.
