Apple has expanded its Mac lineup in India with the launch of the Apple's affordable MacBook Neo — a 13-inch entry-level laptop powered by the A18 Pro chip. Priced starting at ₹69,900, the MacBook Neo brings the Mac ecosystem to a wider audience without sacrificing Apple's signature performance and build quality.
- Apple MacBook Neo launches in India starting at ₹69,900 (256GB) and ₹79,900 (512GB), available from March 11 at Apple Stores and Authorized Resellers.
- Powered by the A18 Pro chip with a 6-core CPU and 16-core Neural Engine, the MacBook Neo claims up to 16 hours of battery life and silent fanless operation.
Apple's Affordable MacBook Neo: Price and Availability in India
Apple has priced the MacBook Neo at ₹69,900 for the 256GB storage variant and ₹79,900 for the 512GB model. Orders are already open across approximately 30 countries, including India, via the Apple Online Store and the Apple Store app. In-store sales at Apple Stores and Apple Authorized Resellers in India began on March 11th.
The laptop is available in four color options: Silver, Blush, Citrus, and Indigo. The 512GB variant also adds Touch ID support for biometric authentication and Apple Pay. If you are exploring the full range of Apple laptops and accessories, you can browse more on our Apple products page.
Display, Design, and Build Quality
The MacBook Neo sports an aluminum body with rounded corners and weighs approximately 1.23 kilograms, making it easy to carry for daily use. Its 13-inch Liquid Retina display delivers a resolution of 2408×1506 pixels at 219 PPI, 500 nits of brightness, support for 1 billion colors, and an anti-reflective coating to improve visibility in varying lighting conditions.
The keyboard is a full Magic Keyboard layout, complemented by a large multi-touch Force Touch trackpad. For video calls, a 1080p FaceTime HD camera with image processing optimizations is built in, while a dual microphone array with directional beamforming reduces background noise. Audio output comes from dual side-firing speakers with support for Spatial Audio and Dolby Atmos.
A18 Pro Chip Performance and AI Capabilities
At the heart of the MacBook Neo is Apple's A18 Pro chip, featuring a 6-core CPU (2 performance cores + 4 efficiency cores), a 5-core GPU, and a 16-core Neural Engine. Apple claims the chip is up to 50 percent faster than a PC powered by an Intel Core Ultra 5 processor for general tasks such as web browsing. For on-device AI workloads, the A18 Pro is said to deliver up to three times better performance, and photo editing tasks are claimed to be nearly doubled in speed.
The laptop ships with 8GB of unified memory and offers 256GB or 512GB of SSD storage, giving users flexibility depending on their workflow. The fanless design ensures completely silent operation — a notable advantage for users in quiet environments such as libraries or offices.
Connectivity and Ports
The MacBook Neo comes with two USB-C ports that support charging, external display output, and accessory connectivity. A 3.5mm headphone jack rounds out the physical connections. Wireless connectivity includes Wi-Fi 6E and Bluetooth 6 for fast and reliable wireless performance.
Battery Life
Apple equips the MacBook Neo with a 36.5Wh lithium polymer battery. The company claims it can deliver up to 16 hours of video streaming and approximately 11 hours of wireless web browsing on a single charge. A 20W USB-C power adapter is included in the box.
Frequently Asked Questions
What is the price of the Apple MacBook Neo in India?
The Apple MacBook Neo is priced at ₹69,900 for the 256GB storage variant and ₹79,900 for the 512GB variant in India. It is available through the Apple Online Store, Apple Stores, and Apple Authorized Resellers.
What chip does the MacBook Neo use and how fast is it?
The MacBook Neo is powered by the Apple A18 Pro chip, which includes a 6-core CPU, a 5-core GPU, and a 16-core Neural Engine. Apple claims it is up to 50% faster than a PC with an Intel Core Ultra 5 processor for everyday tasks and delivers up to three times better performance on on-device AI workloads.
