The Jovi V50 5G V50 Lite 5G have officially launched in Brazil, marking Vivo's strategic entry into the Brazilian market under a new brand identity. Because the "Vivo" name in Brazil is already owned by Telefonica Brasil, the Chinese smartphone maker is introducing its devices there as Jovi — a rebrand rather than a sub-brand. Both handsets carry the same specifications as their Vivo V50 5G and Vivo V50 Lite 5G counterparts sold elsewhere, bringing capable 5G hardware to Brazilian consumers.
- Jovi V50 5G sports a Snapdragon 7 Gen 3 chip, 6,000 mAh battery with 90W charging, triple 50MP cameras, and an IP68/69 rating.
- Jovi V50 Lite 5G features a MediaTek Dimensity 6300 processor, a massive 6,500 mAh battery with 90W charging, a 50MP Sony IMX882 main camera, and an IP65 rating.
- Both phones run FunTouch OS 15 based on Android 15 and share a 6.77-inch 1.5K AMOLED display with a 120Hz refresh rate.
- Pricing for both models in Brazil has not yet been announced.
Jovi V50 5G V50 Lite 5G: Why the Jovi Branding?
Vivo's decision to rebrand its devices for Brazil stems from a trademark conflict. Telefonica Brasil has long operated its mobile network under the "Vivo" name in the country, making it impossible for the Chinese OEM to sell phones there under the same identity. Rather than creating a separate sub-brand, Vivo chose the Jovi label exclusively for the Brazilian market. Functionally, Jovi smartphones are identical to their global Vivo counterparts — the change is purely a commercial and legal necessity. For more phones from this manufacturer, browse the full Vivo phones collection.
Jovi V50 5G Specs and Features
The flagship of the two, the Jovi V50 5G, is built around a premium experience. Its 6.77-inch curved-edge AMOLED display delivers a 1.5K resolution, a buttery-smooth 120Hz refresh rate, and an impressive peak brightness of 4,500 nits, making it very comfortable to use outdoors. Security is handled by an in-display fingerprint sensor.
Under the hood, the phone is powered by the Qualcomm Snapdragon 7 Gen 3 chipset, paired with 12GB of LPDDR4x RAM and 512GB of UFS 2.2 internal storage — plenty of room for apps, media, and files. Battery life is a strong suit: the 6,000 mAh cell supports 90W fast charging, so top-ups are quick even from near-empty. Durability is equally impressive, with an IP68/69 rating offering protection against dust, water jets, and submersion.
Photography enthusiasts will appreciate the triple-camera array. The rear features a 50-megapixel primary sensor with OIS for stable shots, alongside a 50-megapixel ultra-wide camera. Selfie quality is equally strong, courtesy of a 50-megapixel front camera. The phone ships with FunTouch OS 15 built on Android 15.
Jovi V50 5G — Quick Spec Summary
- Display: 6.77-inch curved AMOLED, 1.5K, 120Hz, 4,500 nits peak
- Processor: Qualcomm Snapdragon 7 Gen 3
- RAM / Storage: 12GB LPDDR4x / 512GB UFS 2.2
- Battery: 6,000 mAh with 90W fast charging
- Rear cameras: 50MP (OIS) + 50MP ultra-wide
- Front camera: 50MP
- OS: FunTouch OS 15 (Android 15)
- Protection: IP68/69
Jovi V50 Lite 5G Specs and Features
The Jovi V50 Lite 5G targets buyers who want strong battery life and a capable camera at a more accessible price point. It shares the same 6.77-inch 1.5K AMOLED panel with a 120Hz refresh rate, though peak brightness is rated at 1,800 nits — still very solid for everyday use. An in-screen fingerprint sensor is present here too.
Performance comes from the MediaTek Dimensity 6300 processor, supported by 8GB of LPDDR4x RAM and 256GB of UFS 2.2 storage. The standout specification is undoubtedly the 6,500 mAh battery — even larger than on the standard V50 — combined with the same 90W fast charging. This combination should deliver exceptional all-day and even multi-day battery life for most users.
On the camera side, the Lite model steps up with a 50-megapixel Sony IMX882 primary sensor, a well-regarded imaging chip. An 8-megapixel ultra-wide lens rounds out the rear setup, while the front houses a 32-megapixel selfie camera. The phone runs FunTouch OS 15 on Android 15 and carries an IP65 rating for splash and dust resistance.
Jovi V50 Lite 5G — Quick Spec Summary
- Display: 6.77-inch AMOLED, 1.5K, 120Hz, 1,800 nits peak
- Processor: MediaTek Dimensity 6300
- RAM / Storage: 8GB LPDDR4x / 256GB UFS 2.2
- Battery: 6,500 mAh with 90W fast charging
- Rear cameras: 50MP Sony IMX882 + 8MP ultra-wide
- Front camera: 32MP
- OS: FunTouch OS 15 (Android 15)
- Protection: IP65
Price and Availability
As of launch, Vivo has not disclosed official pricing for either the Jovi V50 5G or the Jovi V50 Lite 5G in Brazil. Pricing details are expected to be announced closer to the retail availability date. We will update this article as soon as official figures are confirmed.
Frequently Asked Questions
What is Jovi and how is it related to Vivo?
Jovi is not a separate sub-brand — it is simply a rebranding of Vivo's smartphones for the Brazilian market. Because the name "Vivo" in Brazil is trademarked by Telefonica Brasil (the local telecom operator), Vivo the Chinese phone maker cannot sell devices under its own name there. The Jovi branding solves this conflict while keeping the hardware identical to global Vivo models.
What is the difference between the Jovi V50 5G and the Jovi V50 Lite 5G?
The main differences come down to chipset, camera, battery size, and durability rating. The V50 5G uses a Snapdragon 7 Gen 3 processor with 12GB RAM and a 6,000 mAh battery, features three 50MP cameras (including OIS on the main lens), and holds an IP68/69 rating. The V50 Lite 5G uses a MediaTek Dimensity 6300 with 8GB RAM and a slightly larger 6,500 mAh battery, has a 50MP Sony IMX882 main camera plus an 8MP ultra-wide, and carries an IP65 rating.
Do both Jovi phones run Android 15?
Yes. Both the Jovi V50 5G and Jovi V50 Lite 5G ship with FunTouch OS 15, which is based on Android 15, giving users access to the latest Android features and security updates out of the box.
