The Urban Smart Buds TWS earbuds have arrived as a genuinely ambitious entry in the Indian TWS market. URBAN is positioning these as India's first smart TWS earbuds with in-app GPS and on-case Bluetooth calling — a combination that sets them apart from the crowded sub-Rs 3,000 segment. Whether you are a commuter, a gamer, or someone who simply wants to leave their phone in their bag, these earbuds are designed to keep you connected with fewer compromises.
- Urban Smart Buds TWS feature a 1.47-inch LED display on the case that shows track info and playback controls.
- Priced at Rs 2,499 (down from Rs 5,999 MRP), available on major e-commerce platforms and the URBAN official website.
- Supports ANC (up to 32dB noise blocking), ENC, quad microphones, and 48 hours talk time / 150 hours standby.
- India's first TWS earbuds with in-app GPS and on-case Bluetooth calling support.
Urban Smart Buds TWS Price and Availability
The URBAN Smart Buds TWS earbuds carry an MRP of Rs 5,999, but URBAN has set the launch selling price at Rs 2,499. At that price point they will be available across major e-commerce platforms as well as URBAN's official website. The earbuds launch exclusively in white. If you are browsing the brand's wider lineup, you can explore more options in the URBAN brand collection.
Design and Display: What Makes These Earbuds Stand Out
The headline feature is the 1.47-inch HD LED display built into the charging case. Rather than blind-tapping the case to skip a track or adjust volume, you get a clear visual readout of the currently playing track and playback controls at a glance. It is a practical upgrade that addresses a genuine frustration with conventional TWS cases.
Inside each bud sits a 13 mm AI smart audio driver tuned for spatial 3D surround sound, giving music and movies a sense of depth that smaller drivers typically cannot deliver.
Noise Cancellation, Microphones, and Call Quality
URBAN equips the Smart Buds TWS with both Active Noise Cancellation (ANC) and Environmental Noise Cancellation (ENC). The ANC system offers three modes — Off, Transparency, and full Noise Cancellation — and the company claims up to 32 dB of external noise reduction. Four microphones (Quad AI mic array) handle voice pickup, making these a capable option for remote workers and commuters who take a lot of calls.
On-case Bluetooth calling is arguably the most distinctive feature here. Users can make and receive calls, browse their address book, and use the dialer pad directly from the case — no need to reach for the phone. Paired with the in-app GPS positioner, these earbuds go well beyond what a standard TWS product offers.
Battery Life and Connectivity
URBAN claims 48 hours of talk time and up to 150 hours of standby time on a full charge. Fast charging is supported via a USB Type-C port on the case. The earbuds also offer a 60 ms ultra-low latency gaming mode, smart in-ear detection, touch sensors, notification alerts, and an IP rating for dust and water-splash resistance.
A dedicated companion app lets users customise EQ settings, playback preferences, and other earbud parameters, giving audiophiles and casual listeners alike a way to tailor the sound to their taste.
Frequently Asked Questions
What is the price of Urban Smart Buds TWS earbuds in India?
The Urban Smart Buds TWS earbuds are priced at Rs 2,499 as the effective selling price, against an MRP of Rs 5,999. They are available on major e-commerce platforms and URBAN's official website.
Do the Urban Smart Buds TWS support Active Noise Cancellation?
Yes. The Urban Smart Buds TWS support Active Noise Cancellation (ANC) with three modes — Off, Transparency, and Noise Cancellation — and claim to block up to 32 dB of ambient noise. They also include Environmental Noise Cancellation (ENC) and a quad-microphone array for cleaner voice pickup.
What makes Urban Smart Buds TWS different from other earbuds?
URBAN claims these are India's first TWS earbuds with in-app GPS support and on-case Bluetooth calling, meaning you can make calls, access your contacts, and use a dialer pad directly from the case without needing your phone nearby. The 1.47-inch LED display on the case for track and control visibility is also an uncommon feature at this price.
