Mukesh Ambani's Reliance Jio has officially launched the JioPhone Prima — a 4G keypad smartphone powered by KaiOS — at just Rs 2,599. Touted as Ambani's Diwali gift to India's budget-conscious mobile users, this feature phone brings genuine 4G connectivity, social media access, and digital payment support to a price point that few rivals can match.
- JioPhone Prima is a 4G KaiOS feature phone priced at just Rs 2,599, available on Reliance Digital, Jiomart Electronics, and Amazon.
- It packs a 2.4-inch display, 1800 mAh battery, dual cameras, expandable storage up to 128 GB, and support for 23 languages.
Ambani's Diwali Gift: What Is the JioPhone Prima?
First showcased at IMC 2023 (Indian Mobile Congress), the JioPhone Prima has now gone on sale across retail stores and leading online platforms including Reliance Digital, Jiomart Electronics, and Amazon. Reliance Jio positions this device as more than just a phone — it is designed for users who want 4G power, social platform connectivity, and a premium feel without paying a premium price.
The phone ships with a bold, premium-looking design that sets it apart from older, utilitarian keypad handsets. Its 2.4-inch display delivers clear visuals for everyday use, while a 1800 mAh battery ensures all-day performance for calls, messaging, and light browsing.
JioPhone Prima Key Specifications
Here is a closer look at what the JioPhone Prima brings to the table:
- Display: 2.4-inch screen with good visibility for everyday tasks.
- Battery: 1800 mAh — solid endurance for a feature phone in this class.
- RAM & Storage: 512 MB RAM with expandable storage support up to 128 GB via microSD.
- Cameras: Dual cameras (front and rear) for video calling and basic photography, with a rear flash.
- OS: KaiOS — a lightweight operating system purpose-built for 4G feature phones.
- Language Support: Works in 23 Indian and international languages.
Apps and Digital Services on JioPhone Prima
Despite its compact form factor and budget price, the JioPhone Prima does not skimp on digital services. Users get access to a rich suite of pre-loaded and downloadable apps:
- YouTube — stream videos on the go.
- Facebook & WhatsApp — stay connected with friends and family.
- Google Voice Assistant — hands-free commands and queries.
- Jio TV, Jio Cinema, Jio Saavn — live TV, movies, and music through Jio's own content ecosystem.
- JioPay (UPI) — make digital payments directly from the phone.
This combination of social media apps, streaming services, and UPI payments makes the JioPhone Prima a genuinely capable daily driver for first-time smartphone users and those upgrading from 2G feature phones.
Who Should Buy the JioPhone Prima?
The JioPhone Prima is ideal for users in semi-urban and rural India who want the benefits of 4G data — faster browsing, WhatsApp video calls, and access to streaming — without the cost or complexity of a touchscreen Android smartphone. It is also a practical secondary device or gifting option during the festive season.
For more devices in this segment, browse our full Jio phones coverage where we track every new launch, price drop, and offer.
Frequently Asked Questions
What is the price of JioPhone Prima in India?
The JioPhone Prima is priced at Rs 2,599 in India. It is available for purchase at Reliance Digital stores, Jiomart Electronics, and on Amazon.
Does JioPhone Prima support WhatsApp and YouTube?
Yes. The JioPhone Prima runs KaiOS and supports popular apps including WhatsApp, YouTube, Facebook, and Google Voice Assistant, along with Jio's own suite of services like Jio TV, Jio Cinema, and Jio Saavn.
