Apple's new MacBook and iMac launch marks a significant milestone in the company's silicon journey. Unveiled at the special event dubbed 'Scary Fast', Apple introduced the M3 chip series alongside a refreshed lineup of Mac devices. The apple s macbook imac reveal covered three new products: the MacBook Pro 14-inch, MacBook Pro 16-inch, and an updated iMac — all powered by the latest M3-generation chips.
- Apple launched the M3, M3 Pro, and M3 Max chips simultaneously — the first time all three tiers debuted together.
- The 14-inch MacBook Pro with M3 starts at Rs 1.69 lakh; the iMac with M3 starts at Rs 1.34 lakh for the 250 GB model.
- MacBook Pro with M3 Max delivers up to 22 hours of battery life and is claimed to be 11× faster than Intel chips.
- All new Mac devices were available for pre-order immediately and went on sale from 7 November.
Apple M3 Chip Series: Built on 3nm Technology
The M3, M3 Pro, and M3 Max chips are all built on 3-nanometre process technology, making them Apple's most power-efficient and performant chips to date. Unlike the M1 and M2 generations — where Apple staggered the release of the base chip months before the Pro and Max variants — the entire M3 family was unveiled at the same event. This simultaneous launch signals Apple's growing confidence in its in-house silicon roadmap.
Apple claims the MacBook Pro with M3 Max is 11 times faster than the equivalent Intel-based MacBook Pro, a substantial leap that positions these machines firmly at the professional and creative workstation end of the market. The company has also worked on fan noise, claiming to have reduced it significantly in the new lineup.
MacBook Pro and iMac Pricing in India
For Indian buyers, the new Mac lineup is available across a range of price points. Here is a breakdown of the starting prices:
- 14-inch MacBook Pro (M3): Starting at Rs 1.69 lakh — the most accessible entry point into the new Pro line.
- 14-inch MacBook Pro (M3 Max): Priced at Rs 3.19 lakh, with up to 22 hours of battery life.
- 16-inch MacBook Pro (M3 Pro / M3 Max): Starting at Rs 2.49 lakh.
- iMac (M3): Starting at Rs 1.34 lakh for the 250 GB storage variant.
The devices were immediately available to order online and hit physical retail shelves on 7 November. Customers in India can also visit Apple's BKC store in Mumbai or the Saket store in Delhi to purchase in person.
What's New: Space Gray and Other Design Highlights
One of the more notable aesthetic changes is the introduction of Space Gray for the MacBook Pro — a first for the Pro lineup in recent years. This brings the beloved colour option back for professionals who prefer a darker aesthetic over the standard Silver finish.
Explore more coverage of the latest Mac releases and Apple hardware on our Apple news hub.
Frequently Asked Questions
What is the starting price of the new MacBook Pro with M3 chip in India?
The 14-inch MacBook Pro with the base M3 chip starts at Rs 1.69 lakh in India. The higher-end 14-inch model with M3 Max is priced at Rs 3.19 lakh, while the 16-inch MacBook Pro with M3 Pro or M3 Max starts at Rs 2.49 lakh.
How does the M3 chip differ from M1 and M2?
The M3 chip is built on 3-nanometre process technology, which is the same manufacturing node as M2 but refined further for better efficiency. Unlike previous generations where the base chip launched months ahead of Pro and Max variants, Apple launched M3, M3 Pro, and M3 Max all at the same event. Apple also claims the M3 Max-powered MacBook Pro is 11 times faster than the Intel version it replaces.
