The Samsung installment offer announced on 27th July makes it easier than ever to own a flagship or premium foldable smartphone without straining your budget. For the first time, Samsung has introduced a Buy Now, Pay Later (BNPL) scheme covering the Samsung Galaxy S22 series, Galaxy Z Fold 3, and Galaxy Z Flip 3 — three of the brand's most sought-after devices.
How the Samsung Installment Offer Works
Under the scheme, you pay 60 percent of the phone's price spread across 18 monthly installments. The remaining 40 percent is settled in a single lump-sum payment at the 19th installment. There is no down payment required to get started, which lowers the entry barrier significantly for buyers who want a premium device right away.
A processing charge of 1 percent applies to the total transaction — the only upfront cost you need to account for. The offer is exclusively available to ICICI Bank credit card holders and can be availed at authorised retail outlets across the country. Online availability has not been announced as part of this specific scheme, so a visit to your nearest Samsung store is the way to go.
Phones and Bundles Covered Under the Samsung Installment Offer
The following Samsung devices are eligible under this BNPL scheme:
- Samsung Galaxy S22 Ultra 5G
- Samsung Galaxy S22+ 5G
- Samsung Galaxy S22 5G
- Samsung Galaxy Z Fold 3
- Samsung Galaxy Z Flip 3
Beyond just the handsets, Samsung is sweetening the deal with attractive bundle additions. Buyers of the Galaxy S22 Ultra 5G can get the Galaxy Watch 4 for Rs. 2,999. Those purchasing the Galaxy S22+ 5G or Galaxy S22 5G can add Galaxy Buds 2 for Rs. 2,999 through the ICICI Buy Now, Pay Later offer.
Why This Scheme Matters for Buyers
Flagship smartphones from Samsung have traditionally carried price tags that put them out of reach for many buyers. The Galaxy Z Fold 3 and Galaxy Z Flip 3, for instance, are among Samsung's most premium foldable devices, featuring large foldable AMOLED displays and high-end processors. Breaking their cost into manageable monthly installments — with no down payment — means more buyers can experience cutting-edge foldable display technology and top-tier camera systems without waiting months to save the full purchase amount upfront.
The 18-month repayment window is generous enough to keep each monthly installment at a comfortable level, while the single balloon payment in month 19 gives buyers ample time to plan for the final 40 percent. The 1 percent processing fee is a relatively small addition to the total cost, especially when compared to the alternative of delaying the purchase entirely.
Eligibility and How to Avail the Offer
To take advantage of this scheme, you must hold an ICICI Bank credit card. The Samsung installment offer is available at authorised Samsung retail outlets across India. If you are planning a store visit, confirm with the retailer that the BNPL option is active for your chosen model before completing the purchase documentation.
This marks a significant first for Samsung India — the brand has not previously offered a Buy Now, Pay Later plan specifically targeting its flagship and premium foldable lineup. The move signals a push to widen the accessible buyer base for high-value devices, particularly as competition in the premium smartphone segment continues to intensify.
If you have been eyeing the Galaxy S22 Ultra 5G for its 108MP camera and S Pen support, or the Galaxy Z Fold 3 for its versatile book-style foldable form factor, this installment scheme provides a structured, low-friction path to ownership without requiring a large lump-sum outlay at the time of purchase.
