The itel 43 inch 4K TV, part of the brand's G series, has officially launched in India at Rs 32,999, bringing ultra-bright 4K resolution, 24W Dolby Audio sound, and the latest Android 10 OS to the mid-budget segment — and it is manufactured right here in India.
itel 43 inch 4K TV: Display and Design
The TV sports a 43-inch 4K display with a resolution of 3840x2160 pixels and ultra-bright output that delivers a premium visual experience. Thin bezels run all around the frameless panel, making the screen area appear noticeably larger and giving the set a stylish, premium look. The back panel smartly separates connectivity ports into a dedicated section from the power port, keeping cable management tidy. The overall weight is low enough to make wall mounting straightforward.
For picture customisation, five picture modes are available: Vivid, Standard, Sports, Movie, and User, so you can tune the image for any viewing situation.
Performance, Connectivity, and Android Features
Under the hood the TV runs a MediaTek ARM Cortex A53 processor paired with 2GB of RAM and 8GB of internal storage — though usable storage comes to approximately 4.4GB after the OS. Dual-band Wi-Fi covering 2.4GHz and 5GHz ensures stable, buffer-free streaming, and boot times are impressively quick.
Android 10 powers the software side, delivering a clean, familiar interface and access to a wide ecosystem of apps. Built-in Chromecast lets you mirror or cast content directly from a smartphone without any additional hardware. Software updates can be checked and installed over the internet, meaning the TV can improve over time.
On the physical connectivity front you get three HDMI ports, two USB ports (supporting USB drives and portable hard disks for direct playback of videos, audio, and photos in all major formats), an Ethernet port, and a 3.5mm audio jack. There is no built-in RCA port, but itel includes an Aux-to-RCA cable in the box so connecting a set-top box is still hassle-free.
Sound Quality and Remote Control
Audio is handled by a 24W speaker system with Dolby Audio support, a notably generous output for this price bracket. Bluetooth headphone connectivity lets you enjoy late-night viewing without disturbing others, and the TV automatically adjusts volume levels when you switch channels to avoid sudden audio jumps.
The bundled remote is full-featured, with dedicated one-touch buttons for Netflix, Google Play, and YouTube, plus a Google Assistant button for voice commands. Standard controls for volume, channel, menu, settings, and media playback are all present. The remote runs on two AAA batteries, which are included in the box.
Full Specifications
| Specification | Details |
|---|---|
| Screen Size | 43 inches |
| Resolution | 4K UHD — 3840x2160 pixels |
| Operating System | Android 10 |
| Processor | MediaTek ARM Cortex A53 |
| RAM | 2GB |
| Storage | 8GB (approx. 4.4GB usable) |
| Sound Output | 24W, Dolby Audio |
| HDMI Ports | 3 |
| USB Ports | 2 |
| Wi-Fi | Dual-band 2.4GHz and 5GHz |
| Other Connectivity | Ethernet, 3.5mm audio jack, Bluetooth |
| Special Features | Built-in Chromecast, Google Assistant |
| Price | Rs 32,999 |
| Made in India | Yes |
Price, Accessories, and Verdict
At Rs 32,999, the itel G series 4K TV is positioned as a compelling option in the mid-budget 43-inch Android TV segment. The box includes a wall mount unit, a table stand, the remote, two AAA batteries, and printed manual guides — so you have everything needed for installation on day one. Being manufactured in India, it also benefits from local after-sales support.
It faces direct competition from 43-inch 4K TVs offered by Realme, Xiaomi, and OnePlus in a similar price range, but itel's combination of 24W Dolby Audio, frameless design, and three HDMI ports gives it some meaningful advantages. For a broader look at value-for-money displays and tech, browse our Gadgets coverage.
