The ASUS ZenFone 8 name is set to be different when the phone reaches India. Asus launched the ZenFone 8 and ZenFone 8 Flip globally on May 12, and the company is expected to bring the device to India soon under the name ASUS 8Z. The handset has already appeared in Google Play's list of supported devices as the ASUS 8Z, fuelling expectations of a rebrand for the Indian market. While the India launch was reportedly planned for this week, it was postponed due to the corona lockdown.
Why the ASUS ZenFone 8 name is changing in India
The reason behind the ASUS ZenFone 8 name change comes down to a trademark dispute. Another company holds a patent on the ZenFone name in India. When the ZenFone 6 launched globally, the matter went to court, the ruling favoured Optimus, and Asus released the phone in India as the ASUS 6Z instead. Having learned from that experience, Asus has prepared in advance and is set to launch the ZenFone 8 in India under the name ASUS 8Z. The ZenFone 8 Flip has not yet been listed on the Google Play store, but the company could surprise consumers by introducing it as the ASUS 8Z Flip.
ASUS ZenFone 8 specifications
The ASUS ZenFone 8 features a 5.9-inch FHD+ E4 AMOLED display with up to 1100 nits peak brightness and a 120Hz refresh rate, protected by Corning Gorilla Glass. It is powered by the Qualcomm Snapdragon 888 processor and is offered with 6GB, 8GB and 16GB RAM options, alongside 128GB and 256GB storage choices. For photography, it carries a dual-camera setup pairing a 64MP main sensor with a 12MP ultrawide camera, plus a 12MP front camera for selfies. The phone holds an IP68 rating for water and dust resistance, and packs a 4000mAh battery with 30W fast charging.
| Specification | Details |
|---|---|
| Display | 5.9-inch FHD+ E4 AMOLED, 120Hz, 1100 nits peak, Corning Gorilla Glass |
| Processor | Qualcomm Snapdragon 888 |
| RAM | 6GB / 8GB / 16GB |
| Storage | 128GB / 256GB |
| Rear Camera | 64MP main + 12MP ultrawide |
| Front Camera | 12MP |
| Battery | 4000mAh with 30W fast charging |
| Protection | IP68 (water and dust resistant) |
What this means for buyers
If you are waiting on this device in India, expect it on shelves as the ASUS 8Z rather than the ZenFone 8 you may have seen in global coverage. The specifications are expected to remain the same, so only the branding differs. For more coverage of the latest Asus devices, keep an eye on upcoming launches around the Indian release.
