Vaio India Return: New Laptop Lands Jan 15

Vaio ready to return to India, new laptop will be launched on January 15

⚡ Key Points

Vaio returns to the Indian market on 15 January 2021 with a new laptop.

The laptop will be sold exclusively through Flipkart, where a micro-site is already live.

Hong Kong company Nexto, which also markets Avita, will handle Vaio in India.

Vaio launched in 1996 as a Sony subsidiary and was sold to a Japanese company in 2014.

India's laptop market is growing 9.2% every year, per the International Data Corporation.

The Vaio India return is official: the long-absent laptop brand is set to re-enter the Indian market on 15 January 2021 with a new model sold exclusively through Flipkart. A live micro-site for the upcoming laptop is already up on Flipkart, offering an early glimpse of the design. Here is what is confirmed so far, and why the timing could work in Vaio's favour.

Vaio's laptops will be marketed in India by Hong Kong-based company Nexto, the same firm that currently markets and sells Avita laptops in the country. The brand is positioning its comeback as a premium, crafted product, with claims of great build quality, though Vaio has not yet shared any details about features or specifications.

What the Vaio India return brings to Flipkart

According to the micro-site that has gone live on Flipkart, the upcoming Vaio laptop has been made quite light, and the page reveals a faint preview of the device's design. The brand is framing its entry as premium and crafted, promising strong quality to buyers.

Launch date: 15 January 2021.
Sales channel: Flipkart, where the micro-site is already live.
India marketing partner: Nexto, a Hong Kong company that also handles Avita.
Positioning: premium, crafted build with a notably light design.

For more laptop launches and coverage, browse our full laptop section.

A short history behind the Vaio brand

Vaio was introduced in 1996 as a Sony subsidiary in the personal computer space. Thanks to its lighter weight and better design, the brand achieved rapid market penetration, and later expanded into two-in-one and hybrid models. Over time, however, it became difficult for Sony to continue with Vaio, and in 2014 the company sold the brand to a Japanese company.

Why the timing favours Vaio

With the pandemic pushing people in India and many other countries to work from home, the laptop has become an essential gadget. That shift gives Vaio a strong opening to launch and compete in the Indian market. According to the International Data Corporation, the laptop market in India is growing at 9.2% every year.

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Frequently Asked Questions

When is Vaio returning to India?

Vaio is set to return to the Indian market on 15 January 2021 with a new laptop. The brand has already put a micro-site for the upcoming device live on Flipkart, where the laptop will be sold. The company has framed the comeback as premium and crafted, but has not yet shared details about the laptop's features or specifications.

Where can I buy the new Vaio laptop in India?

The new Vaio laptop will be sold through Flipkart, where a micro-site for the device is already live and shows a light glimpse of the design. In India, the brand is being marketed by Nexto, a Hong Kong-based company that also currently markets and sells Avita laptops in the country.

Who owns Vaio now?

Vaio was introduced in 1996 as a subsidiary of Sony in the personal computer space, where its lighter weight and better design helped it gain ground quickly. Over time it became difficult for Sony to continue with the brand, and in 2014 Sony sold Vaio to a Japanese company.

Why is Vaio launching in India now?

The pandemic has pushed people in India and many other countries to work from home, making the laptop an essential gadget. That demand gives Vaio a strong opening to launch and compete. According to the International Data Corporation, the laptop market in India is growing at 9.2% every year, adding to the opportunity.